We don't just "do marketing." We used to sell coatings. Now we sell customers to the best applicators.
No business plan. No "passion for digital growth." Just a guy who'd lost an afternoon trying to explain his own trade to someone who wouldn't have lasted ten minutes on a pour.
"I just spent 45 minutes explaining to an SEO guy why a high moisture reading kills a quote. I'm not paying for a website visitor who wants a $299 garage floor paint job."
We realized the gap: the guys in suits writing ad copy didn't know polyaspartic from polyester. And the guys in the field didn't have time to learn Google's algorithm updates between coats.
We exist in that gap.
Targeting 'basement epoxy' requires completely different messaging than 'patio coating.' One has moisture vapor risk and a homeowner who's already had a flooded carpet. The other is a sunny weekend project. We don't run them through the same funnel.
Flake broadcasts move volume. Metallics move profit. We optimize ad spend for high-ticket, low-square-footage metallic basements first — because a single $14k metallic beats six $2,400 garages on net.
Our intake system screens for square footage, substrate, and budget BEFORE you have to stop the pour. By the time it hits your phone, it's already pre-qualified — or it never reaches you.
We don't put faces on this page because faces don't pour epoxy. Track records do. Here's who's actually on the keyboard when your campaigns run.
Knows why installers fail.
Spent years walking job sites with applicators — watching surface prep get skipped, watching profitable bids get undercut by hacks. Now translates those scars into ad copy and offers.
Bilingual: pixels and PSI.
Builds conversion tracking that fires on actual qualified-lead events — not vanity form fills. Reads Tramex readings the same way they read CTR. Both are signals. Both kill jobs when ignored.
Every claim above is on the record. Go look at the actual jobs we've put on contractors' calendars — keyword, square footage, won-or-lost.