V
voren
EPOXY GROWTH STUDIO
FILE 03CONCRETE PROOF

More Flakes On The Floor.
Less Money On The Table.

Three contractors. Three regions. Three flavors of the same problem — bleeding cash to lead-aggregators while their best work sat unseen. Here's the receipts.

$1.4M
Booked Pipeline (12 mo)
6.2x
Avg. ROAS
−68%
Cost Per Booked Job
CASE FILE / 01MIDWEST / OH

Jim's Custom Coatings

2-Man CrewColumbus, OH•Residential Garage + Basement
STUDY 01 / 03
THE BEFORE STATE

Jim ran the business off Nextdoor recommendations and was getting killed by Angi's List lead fees — $85 a pop for a $400 garage job. Half the leads were tire-kickers asking if he 'did floor paint.'

THE EPOXY-SPECIFIC PLAY
  1. 01
    KILLED
    All 'General Contractor' & 'Concrete Repair' broad-match keywords.
  2. 02
    LAUNCHED
    Meta Ads targeting homes built 2015–2020 (prime garage settling window).
  3. 03
    AUTOMATED
    Pre-arrival email sequence — reduced no-shows by 40%.
+22
GBP Calls / Week
$8k
Avg. Job Value
−40%
No-Show Rate
↳ THE RECEIPTS
business.google.com/insights
GBP INSIGHTS — LAST 7 DAYS
Calls
47+22
Direction Requests
31+18
Website Clicks
212+147
INBOUND SMS LEAD
9:47 PM
Hi, we have a 950sqft basement we want done in metallic gray. We have a budget of $8k. Is that something you do?
Sarah M. — Dublin, OH
CASE FILE / 02SOUTHWEST / TX

Lone Star Polyaspartic

4-Man CrewAustin, TX•High-Ticket Polyaspartic Garages
STUDY 02 / 03
THE BEFORE STATE

Spending $4k/mo on a generic 'home services' marketer who ran 'epoxy paint' keywords. Booking $2k flake jobs when the shop was built for $9k+ polyaspartic systems.

THE EPOXY-SPECIFIC PLAY
  1. 01
    REBUILT
    GBP categories — moved from 'Painter' to 'Concrete Contractor' + 'Flooring Contractor'.
  2. 02
    BLOCKED
    All 'DIY Epoxy Kit' and 'Cheap Garage Floor' search terms via negative keywords.
  3. 03
    LAUNCHED
    Meta retargeting on $600k+ home value zips with 'Why Polyaspartic Outlasts Epoxy' creative.
$11.2k
Avg. Ticket
8.4x
ROAS
3 wks
Booked Out
↳ THE RECEIPTS
business.google.com/insights
GBP INSIGHTS — LAST 7 DAYS
Calls
84+51
Direction Requests
62+44
Website Clicks
390+220
INBOUND SMS LEAD
9:47 PM
Saw your metallic basement pour on Insta. We have a 3-car detached, want the copper-bronze swirl. Budget is flexible — when can someone come measure?
Daniel K. — Westlake Hills, TX
CASE FILE / 03MOUNTAIN WEST / CO

Summit Concrete Coatings

Solo Owner-OperatorDenver, CO•Commercial Kitchen + Showroom
STUDY 03 / 03
THE BEFORE STATE

One-man shop trying to compete with national franchises. No website conversions, GBP had 6 reviews and wrong service area. Turning down commercial jobs because residential ate his calendar.

THE EPOXY-SPECIFIC PLAY
  1. 01
    SEGMENTED
    Built dedicated commercial kitchen landing page — separate GBP service.
  2. 02
    LAUNCHED
    Google LSAs targeting restaurant + brewery owners in 5 zip codes.
  3. 03
    AUTOMATED
    Review request SMS post-job — went from 6 to 84 reviews in 7 months.
78
New 5-Star Reviews
$4.8k
Avg. Commercial Job
#1
Local 3-Pack
↳ THE RECEIPTS
business.google.com/insights
GBP INSIGHTS — LAST 7 DAYS
Calls
61+38
Direction Requests
29+19
Website Clicks
186+112
INBOUND SMS LEAD
9:47 PM
Restaurant owner here in RiNo — we need our prep kitchen recoated, urethane cement system. Saw you were #1 on Google. Can you quote next Tuesday?
Marco — Denver, CO
04WALL OF LOVE

What Other Floor Guys Are Saying.

Not homeowners. Not "thought leaders." Real shop-talk from contractors who stopped paying lead fees.

"Finally, an ad guy who didn't call it 'epoxy paint.' They actually asked about my Diamond Cup Wheel grit. Leads have been solid."
Mike R.
Epoxy Pros TX
Houston, TX
"I told them my last marketer made me a website that talked about 'paint sealer.' Voren tore it down in a week. Now I get calls asking for polyaspartic by name."
Travis B.
Granite State Coatings
Manchester, NH
"First agency I've talked to that knew the difference between a 100% solids self-leveler and a roll-on. Saved me from a $3k/mo lead-mill contract."
Carlos D.
Pacifica Floor Systems
San Diego, CA
"The pre-arrival email cut my no-shows in half. Customers show up knowing what a moisture test is. Whole job goes smoother."
Kenny W.
Bluegrass Concrete Co.
Lexington, KY
"Killed the tire-kickers. I haven't quoted a $400 'just paint my floor' job in 8 months. Every lead now is metallic or polyaspartic."
Steve V.
Northshore Coatings
Minneapolis, MN
"They asked about my crew size before they pitched ad spend. Nobody does that. Booked solid for 6 weeks now."
Andre P.
Crescent City Epoxy
New Orleans, LA
↳ YOUR FILE IS NEXT

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voren
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